About Us

Hello Lovely,

Welcome to my business journey. I started this adventure when I was 21 years old at the Downtown Los Angeles Fashion Institute of Design & Merchandising (FIDM) where I studied Merchandise Marketing. While at FIDM, I worked my way through school by working at companies like Tilly’s, Forever 21 & Disneyland. During this time, I knew I wanted to create a company of my own and thus Popsikle Shop was born!

In 2011, I purchased a 1963 Vintage Ideal Trailer from Craigslist.com for $300. My original business concept was a Mobile Thrift Boutique on wheels that would pop up at local farmers markets, street fairs & art walks. I decided this would be my storefront. I redesigned and repurposed the 1963 Vintage Trailer by adding racks, cubbies, a nice turquoise paint job & cute decals. I started my business at 23 years old for less than $6k.

For 7.5 years, I worked outside building a two-set-up storefront from the ground up 2-3 times a week. Through this routine I learned customer service, personal styling & most importantly, I learned to understand what my customer wanted. With dramatic changes in the air of March 2020, I had to decide to shut down my mobile business due to my health. 

By April of 2020, I transitioned my entire business from being a mobile pop up to a completely new virtual home shopping experience. I am beyond blessed to have you along with me for this next chapter in my life as I am now your Popsikle Shop Personal Stylist.

With Love,

Crystal Rey


Disregard Haters, Remain Adorable.



FIDM Fashion Club

OC Register "Haute Wheels: Fashion Trucks are Driven by Style"
LAweekly "Top 10 Coolest Non Food Trucks in Los Angeles."
Finely Crafted "Four Mobile Shops to Stalk"
Book a 1:1 Creative Session with Owner & Stylist Crystal Rey
Click here to book!